Top Club Brands Revealed

The exclusive Club Mirror Brands Report is now live.

Commissioned by Club Mirror with long term partner CGA by NIQ*, the 17^th Annual Brands Report identifies the brands earning their place at the club bar, revealing the top performers across key categories.

An overview of the On Trade is also included in the full report, showing where Clubland stands compared to other channels such as pubs, and its overall position in the On Trade.

Key Club Sector Findings

• Clubland accounts for 20% of On Trade premises.
• The sector's growth puts it at second place in the On Trade as a whole, behind Free Pubs.
• Wet sales are up by +1.4% against the On Trade’s +1.1%. Only Free Pubs have outperformed Clubland in overall wet revenues.
• Over the last 12 months Clubland served an estimated 1.08 billion drinks at a total level. On a per outlet basis, drinks sold rose 0.5% to 55,166 per annum.
• Beer and Cider are the most consumed beverage followed by soft drinks, with spirits just behind.
• In the Packaged LAD category, sales grew at +1.7%, with Clubland holding the fifth largest position.

Key Statistics by Category

• Draught Lager Accounting for 34.2% of sales, performing ahead of the overall Draught Lager channel.
• Draught Ales & Stout The top brands retain their hard-fought Top 5 positions.
• Draught Cider Two key companies sell two thirds of Clubland's volume in the draught format. Any guesses? 
• Packaged LAD Guinness 0.0% heads up the category in which Clubland holds the fifth largest position in the On Trade.

• Soft Drinks The second largest category by value, at 15.1% of all sales.

• Dark Spirits Sales at +4.7% was the second best year on year trend. 

• White Spirits White Spirits account for 7.9% of all sales. 

• Wines Jack Rabbit retains its top spot in Clubland.

• Liqueurs The category accounts for 5.5% of Clubland wet sales.

• Fortified No surprises in the Top 5 pecking order – firm favourites remain just that.

For the Full Report Click Here

*CGA is now fully integrating into the NIQ brand and NIQ Beverage Alcohol portfolio